This is a blog about Swedish Beers, an ad-hoc mobile networking event, run by Helen Keegan (aka technokitten) since October 2001. Join us in London, Barcelona, Berlin, San Francisco and New York. Nothing formal, no speakers, no powerpoint, nothing flashy, just turn up and mingle. skål
A big thank you to Erika Arias for the fabulous photos once more. You're all looking gorgeous in them. You'll also find some of the pix over on our instagram. [Update] They were on Facebook until our page there got hacked and disappeared. Sigh.
Until the next time. Skal!
I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.
Oh my goodness, doesn't time fly? Here we are again in February which means only one thing - it's time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.
AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.
You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.
Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.
RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.
About D4SC Design for Social Change, or D4SC for short, is a Studio for hyper-local community operating systems for smart cities and citizens co-creating with brands, local business and councils to boost local economies. D4SC’s alpha product Changify is a mobile crowd powered platform for better neighbourhoods has been featured in Wired, Tedx City 2.0 and is currently in pilot phase in London. D4SC was also recently awarded the prestigious Post Office Community Enterprise fund to re-imagine and prototype the future of the local post-office. www.changify.org | http://twitter.com/D4SC
About SSN+ From the PCs to mobile networks, true technical revolutions don’t happen when the right technologies emerge, but rather when the right people meet. RCUK funded Digital Economy Sustainable Society Network+ is dedicated to establishing connections between the right people to help drive the use of ICT for a Sustainable Society. The SSN+ website can be found here: Sustainable Society Network+
Meet the lovely communications people, FieldHouse Associates. Focusing on mobile, technology, digital and VC companies, this is PR with a business edge. Let's take media relations, copy writing, speaking opportunities and the rest of public relations for granted. Let's focus on communications strategy – where a company is, where it needs to be and what can be done to get it there. What's seriously going to hit the bottom line? That's what's interesting and that's what will make an impact. That's why PR is important. It's all about top-level strategic advice. No hype, no crazy creative, no way out promises. FieldHouse sets out to achieve the best results by really understanding sectors and companies, by really getting under their skin. Neil and Nicole will be at Swedish Beers to welcome you and will share their beer tokens with you. 
Tapstream provides free mobile install tracking for hundreds of mobile ad networks, mobile web, and social, helping you find your most valuable users.
Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they've been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.
Our lead sponsor once again is Millennial Media. And if you haven't met them already, they're specialists in premium
mobile advertising and have a mobile advertising and data platform. They're a
super-friendly bunch and are very knowledgeable too. And as lead sponsor, yet again! we’re thrilled to have them back. They'll obviously have the most beer tokens too. Look out for
Gavin, Stephen and the rest of the team. http://millennialmedia.com/
Oh my goodness, doesn't time fly? Here we are again in February which means only one thing - it's time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe, and as part of that, your favourite networking party of the week is back to bring you more beer and more chat.
Yes, yes, I know it’s taken a little while, but here are the photos from our fantastic birthday bash at the Nordic Bar. Eleven years of mobile networking was celebrated with a lot of chat and quite a bit of beer too. Alas, no professional photos this time, but some friends took the time to take some snaps.
Thank you to our sponsors as ever.
A big thank you to our lead sponsor, mobile advertising and analytics people, Millennial Media. They were ably supported by our friends at Inspiring Interns, Loop Me, and mobile messaging app yuilop.
Created with Admarket's flickrSLiDR.
If Facebook is your thing, the photos are up there too and feel free to tag yourself and your friends!
Until the next time.
Skål
Helen, Jen and the Swedish Beers crew.
Next stop will be Barcelona on Wednesday 27 February as part of Heroes of the Mobile Fringe Festival 2013. Details coming soon.
**********Keep in touch***********
Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.
Twitter: Follow us at http://www.twitter.com/swedishbeers
Facebook: Like us http://www.facebook.com/SwedishBeers or join the group
I know it’s a bit late posting these, but better late than never. Professional photographer and artist, Tugba Tirpan, took the photos for us and I think she did a great job.
Thank you to our sponsors as ever - Lead Sponsor were our generous friends at premium mobile advertising and analytics company, Millennial Media. millennialmedia.com
Additional sponsors were recruitment people Inspiring Interns inspiringinterns.com, TVGuide.co.uk (who do a fab tv guide app and site) - tvguide.co.uk, Swiftkey (the best keyboard app for Android. Don’t take my word for it, they’ve won a bunch of awards too) swiftkey.net
A good time was had by all I think!
Created with Admarket's flickrSLiDR.
If Facebook is your thing, the photos are up there too and feel free to tag yourself and your friends!
Until the next time.
Skål
Helen, Jen and the Swedish Beers crew.
Next stop will be Barcelona on Wednesday 27 February as part of Heroes of the Mobile Fringe Festival 2013. Details coming soon.
**********Keep in touch***********
Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.
Twitter: Follow us at http://www.twitter.com/swedishbeers
Facebook: Like us http://www.facebook.com/SwedishBeers or join the group
The party is AKA The 'I'm not at Dublin Web Summit' Edition or the 'I'm not in SF for TwilioCon' or even 'The 11th Birthday Bash' Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there's a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London - no presentations, no formalities, no sales pitches, no ties - just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.
 Our lead sponsor once again is Millennial Media. And if you haven't met them already, they're specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They're a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they'll have the most beer tokens ;) Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/ |
![inspiring interns logo[3]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2xYimdam5M88FX_rgh-Hn7D2AO9kulZEyKI6pjn1YAJo4BwtXNeFfAeKGxDGIWUIccqmL2DhtX9YCERNqEMX0ofQnQQE6Mx1DROrGhFnNTJQajnYnyH6RK7PT9AO7I138iav7/?imgmax=800 "inspiring interns logo[3]")
If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.
So to recap:
What - Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where - Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.
RSVP - (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!
So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.
Skål
Helen, Jenny and the Swedish Beers crew
**********Keep in touch***********
Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.
Twitter: Follow us at http://www.twitter.com/swedishbeers
Facebook: Like us http://www.facebook.com/SwedishBeers or join the Swedish Beers FB group
I can hardly believe it. It’s that time of year again and it’s all systems go for Mobile World Congress and the Heroes of the Mobile Fringe Festival. Thank goodness we have an extra couple of weeks before it all kicks off. anyway, as part of the annual road trip, your favourite networking party of the week is back to bring you more beer, more cheer and more chat. We’re in danger of this year being better than ever thanks to our very generous sponsors. I know for a fact there’ll be even more beer for starters. So let me introduce them to you… 
Our lead sponsor this time around is Millennial Media. They're big fans of Swedish Beers and sponsored our London come back party in the summer. And in return, we’re big fans of theirs too. The company is really going places and the team will be on hand to chew the fat about mobile advertising and will have a bountiful supply of free beer tokens. As lead sponsors, it really will be a bountiful supply! You couldn't be in better hands with Gavin, Stephen, Mack and the crew. They definitely know how to have a good time. http://
Next up is AQL. So good they had to sponsor us twice. And we're very glad they did. Adam Beaumont and his fine team will be there to talk all things mobile messaging and voice communications with you . There's not much he doesn't know or can't do with mobile messaging. Oh, and yeah, he'll have one or two beer tokens in hand too. http://aql.com/ 
Newcomers to Swedish Beers are Pearson. Yes, that's right, the parent company of FT.com, Penguin books and much more besides. They're exhibiting this year at Congress and are particularly interested to talk about mobile technology in emerging markets as well as innovations in ebooks and the like. The FT.com team will also be on hand to tell you about their adventures in HTML5 and their dealings with the behemoth that is Apple. http://pearson.com/. We're also very pleased that they're sponsoring the overall festival too. 
Up next is Apadmi. Fans of Swedish Beers for many years and now it's their turn to join the party as a sponsor. Garry and the team build mobile apps and solutions and very experienced at it they are too. They're also great fun and have kick-started the mobile networking scene in Manchester by taking the lead in setting up Mobile Monday Manchester. http://apadmi.com/ 
Swedish Beers is a Heroes of the Mobile Fringe Festival event.
But of course, it couldn’t happen without the financial support of our lovely sponsors, Somo, and Inspiring Interns and of course, the friendship and support of our friends and regular attendees. It’s all of you who make Swedish Beers what it is today. And for that, I really am grateful.
So back to the birthday bash. It’s the same formula as before – mingle, make friends, talk of mobiles, marketing, life in general, drink beer, talk some more, rinse and repeat. There’s no PowerPoint, no formal speeches, and no agenda. Just come with a smile on your face and be prepared to hang out with everyone from mobilists to marketers, brands, agencies, creatives, media owners, journalists, pundits and more. We hope there’ll be a good mix and friendly faces for you to chew the fat with.
We will have free* house beer, house wine and soft drinks for you courtesy of our lovely sponsors Somo Agency and Inspiring Interns. You’ll have to look for them to get your free beer tokens. There are plenty to go around. *While the bar tab lasts. If we run out of beer tokens and/or the bar tab is spent, then we’ll revert to a pay bar.
What: Swedish Beers Mobile Networking Party – The 10th Birthday Edition
When: Wednesday 7 December 2011 from 6.30pm until 11pm
Where: You'll find us at the Nordic Bar on Newman Street which is the North side of Oxford Street, nearest tube Tottenham Court Road, Oxford Circus or Goodge Street. We’ll be taking over the whole bar and there’s outside space with heaters for those who like to stand outside in the Winter. There’s no need to RSVP, just turn up. If you’re really feeling the need to RSVP somewhere, then you can do that over here https://www.facebook.com/event.php?eid=265361270178751
Skål
Helen, & the Swedish Beers crew
About the sponsors
Somo is the leading independent mobile marketing agency. Our mission is to help our clients benefit from the rapidly evolving developments in the mobile market. We do this by identifying the potential that mobile marketing can bring to a client’s business, then designing, building and delivering first class campaigns across all mobile platforms. We use sophisticated reporting and tracking tools to measure the success of campaigns to ensure that, whatever the objectives, they are achieved. Head honcho and very knowledgeable, Carl, and his growing team of experienced mobilistas will be on hand to chew the mobile fat with you and to hand out beer tokens.
Inspiring Interns is today's intern recruitment solution, connecting businesses with fresh graduate talent. We search for talented, intelligent, and motivated young interns who want to learn, grow and importantly make a positive contribution through their skill sets and attitude. Any team, whether it is finance, administration, sales, marketing, HR, design or otherwise will benefit from having an intern as an additional team member.
We screen and interview every potential intern that we put forward for a position. We psychometric test them and ensure that we are dealing with highly motivated as well as talented people. If you want to meet any of our interns now you can perform a search or view via the player on our website. Search out the founders and long time friends of Swedish Beers and technokitten, Ben, Benedict, Sam and Charlie who will be on hand for fun, frolics and beer tokens.
**********Keep in touch***********
Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.
Twitter: Follow us at http://www.twitter.com/swedishbeers
Facebook: Like us http://www.facebook.com/SwedishBeers (we’re phasing out the Swedish Beers FB group)
