I know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.
The party is AKA The 'I'm not at Dublin Web Summit' Edition or the 'I'm not in SF for TwilioCon' or even 'The 11th Birthday Bash' Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there's a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London - no presentations, no formalities, no sales pitches, no ties - just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.
|Our lead sponsor once again is Millennial Media. And if you haven't met them already, they're specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They're a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they'll have the most beer tokens ;) Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/
They'll be ably supported by...
LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time. http://loopmemedia.com
Inspiring Interns - they're a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I'm biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens. http://inspiringinterns.com/
Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love. http://yuilop.com
If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.
So to recap:
What - Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where - Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.
RSVP - (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!
So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.
Helen, Jenny and the Swedish Beers crew
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