Friday, August 01, 2008

Swedish Beers in London and Barcelona needs you!

Yes, that's right. Swedish Beers needs you, dear mobilist. The Swedish Beers team members are currently planning forthcoming events in London for the Autumn this year and Spring next year and are also planning ahead for Barcelona in February 2009 to coincide with Mobile World Congress (MWC 2009).

Swedish Beers is one of the most popular mobile networking events on the circuit but it can't happen without the financial support of very generous sponsors. And if you're reading this, the chances are you already know how good our events are because you've been to one of our events or someone you know has and they've lived to tell you the tale! So if you fancy being one of our generous sponsors, making friends and influencing people, and joining the ranks of being a Swedish Beers friend alongside BT, Admob, Bango, Trutap, Sponge, Major Players, Tanla Mobile, ARN Consulting, PINoptic, MyMart, Colibria and MyStrands please get in touch to discuss the detail of how you can reach the mobilists that other events cannot reach.


Swedish Beers Down Under (#2) – drink beer, talk mobile, drink more beer, talk nonsense…

Good news for all you mobilists Down Under. The last event was so good that the fabulous Jen² team have pulled it out of the bag again and have organised the second Swedish Beers Down Under.

Well, mark your diaries for Wednesday, 27th August 2008 at the Redoak Boutique Beer Café, Clarence Street – same venue as last time. Once again, drinking commences @ 5.30pm. This month, Swedish Beers is being sponsored by the lovely people at BlueCentral, so when you have a drink, you’ve got them to thank!

A lot has happened in the mobile industry Down Under since the last bash – 3G iphones launched in Australia to people queuing round the block in freezing temperatures, BlueCentral is launching a mobility solutions arm, NZ’s Hyperfactory is setting up shop in Oz, Telstra is embracing QR Codes in their new Olympics advertising campaign, Xumii is launching, Mega is pitching, Big Brother has finally died a death and there is a new AIMIA Australian Mobile Phone Lifestyle Index Survey about to launch. In addition, we’re all wondering if it's winter or the economic downturn that has us all shivering a little.

At our inaugural event, the place was packed with over 80 people coming and drinking beer. There was a lot of mobile talk going around, a few job offers here and there, some quiet business pitches being made and, later in the evening, a lot of nonsense being talked. Come and meet your competitors, friends, colleagues, clients and suppliers in a not-so-chilly environment and get talking over a not-so-Swedish beer.As one of the attendees at the first Swedish Beers (held just after Mobile Content World Australasia) said ”I really enjoyed the last one. To be honest the networking was more useful than it had been sitting through those seminars all day at MCW.” Praise indeed.

Please feel free to invite anyone else who you find interesting enough to attend!


Swedish Beers Sydney event is brought to you by Sydney mobilists, Jen², who are Jennifer Hiley of 5th Finger & Jennifer Wilson of Lean Forward

ABOUT OUR LOVELY SPONSOR without whom the night would just not be as much fun:

BlueCentral is a hosting and mobility solutions provider. At BlueCentral we provide all of your hosting needs, from domain names to dedicated hosting. We have recently expanded our product portfolio to offer mobile messaging aggregation, mobile billing and delivery.

BlueCentral provides a platform to enable your company to achieve future growth, our mobile gateway provides your company with international reach. BlueCentral mobility allows its clients to add mobile messaging to their business without incurring large infrastructure setup costs. We take care of all the complexities involved with these solutions to make it easier for you to manage.


Swedish Beers is an ad-hoc mobile networking event (run roughly quarterly) by British mobilists, Helen Keegan (aka technokitten) and Steve Flaherty of RespondMobile . It has been running in London since 2001 and Barcelona since 2006. Nothing formal, no speakers, no powerpoint, just turn up and mingle and hang out with folks from the mobile, marketing and media worlds.


Join the group at you'll be in good company and get more details about this and other events, check out some photos and meet some of your fellow Swedish Beer lovers.