Friday, January 20, 2012

Heroes of the Mobile Fringe–will you be there?

Sign up now to find out about the first unofficial fringe festival being held in Barcelona the same week as Mobile World Congress in February 2012!

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Some of you will already know that Helen Keegan, the brains behind Swedish Beers, has also been working on the Heroes of the Mobile Fringe Festival. The plan is to let visitors know about the interesting side events that are on during Mobile World Congress in Barcelona - both on and off site: to help you find the stuff that's relevant to you; to help you make the most of your visit; to help more people get their events, happenings and initiatives seen and talked about during one of the most hectic weeks in the mobile industry calendar.

The festival will start on Sunday 26 February and finish on Friday 2 March 2012. It will include a variety of events, large and small - meet-ups, discussion panels, barcamp, demos, investor & start-up lunch, half-day conference and more, including a bunch of great parties for you to mingle with mobilists from far and wide. Most events are free to attend thanks to generous sponsors, for some there will be a charge payable to the event organiser direct to cover costs.

GET INVOLVED - Add your event

Our website is nearly ready to launch. If you're running an event in Barcelona and would like to include it in the festival, please add your details here. There is no charge to add your event, all we ask is that you link back to us and tell people that your event is part of the festival. We'll give you a logo and a URL to do that. It doesn’t matter what type of event it is or how large or small it is. All welcome. Whether it’s a geek meet-up for 10 people, a big party, a panel session, a round-table discussion, a half-day conference, a barcamp, a developer jam session or something else, we don’t mind. We just want to include the most interesting and relevant events that add to the festival vibe – and not just the parties (although they’re very important too, as Swedish Beers fans will no doubt tell you and which is why it is forming a key part of the festival – announcement coming soon about our party in Barcelona this year).

GET INVOLVED - As a helper

There are other ways to get involved too. We need more venues to run events (this could be part of your MWC stand for example), we also need helpers at each event for things like manning the registration desk or handing out badges, or looking after special guests. And any help with marketing is also much appreciated. No offer of help is too small! If that sounds like you, please tell us here. Also, if we’ve already talked about you getting involved as a helper, I may have forgotten. It’s useful for me to see who’s on board to have all the names and contact details in one place.

GET INVOLVED - Sponsor us

There is still time to join the festival as a sponsor. And as part of that, we can help with organising your event. Why not join confirmed sponsors, Pearson, Oracle and others? Get yourself more coverage at Congress and be part of this innovative festival. Please get in touch with Helen Keegan to discuss. Options available for all budgets.

GET INVOLVED - Be a media or community partner

We are also putting together our media and community partnerships right now. Perhaps you'd like to be a media partner alongside GoMoNews, Mobile Groove, GrowVC, MEF, Mobile Monday Global,, Mobile Marketing Magazine and many more. That way we can help each other engage with the mobile community and help them get even more out of being in Barcelona at this very busy time. Please get in touch with Helen Keegan to discuss.

Keep in touch

Follow the festival action on twitter. We have a Facebook page too (all 'likes' are much appreciated and it means we show up in your feed) and you can RSVP for the festival here (which means we can alert you as new events get announced). And our newsletter based on the email addresses we're collecting here will be out soon and will include details of events, sponsors and partners.

Thank you for your support so far. It hasn't gone unnoticed. We're very excited about the festival and hope you are too and will join in the fun next month.

p.s. Still after a free pass for Mobile World Congress, then have a read of this with links to apply for one.

Disclaimer: This initiative is not officially sponsored by, supported by or associated with GSMA Ltd or with Mobile World Congress.