Welcoming our sponsors for Swedish Beers Barcelona Edition #12

I have some sponsors to announce! Hurrah! There will be beer tokens for everyone! So without further ado, let me introduce you...

Our lead sponsor is DigitasLBi: DigitasLBi is a modern, data-inspired agency - the only agency designed to offer clients a complete stack of services, from integrated communications, to commerce to CRM and innovation services across the world, all driven by our data about what really counts for your business.

The mobile team is headed for Barcelona once again and this time they're sposoring Swedish Beers! Some of you will have already met Ilicco, Rafe and Sergio at previous Swedish Beers events or have tuned into our Choons 'n Chat podcasts with Tech Talks Central. We'll be doing some more podcasts this year, so watch this space as they say.

This year, DigitasLBi is bringing more of the team along to MWC and they will be on hand to chew the fat on all things mobile - be that mobile marketing, advertising and media or innovations in hardware and software that can make a difference to their clients' businesses. So if you want to find out what can be achieved when hard data meets imagination, then search out Ilicco, Sergio, Rafe, Lorenzo and the rest of the crew when you come to Swedish Beers! Oh, and being lead sponsor, they'll also have the largest batch of beer tokens.

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We also have a range of lovely supporting sponsors. Please join me in welcoming them to the party. 

Meet Headforwards who are based in Cornwall, UK and specialise in software development outsourcing. Our primary aim is to work with our clients to create and deliver custom software that brings them business value. We believe in working in an Agile way and have adopted both the agile philosophy and agile methodologies into our business strategy and day to day life.

Our business model is different to most other outsource software companies. We create dedicated teams for specific projects and never switch members to other projects, nor do we have team members ‘waiting on the bench’ which ultimately drives costs up.

Meet Toby and his team and they can explain more about what they do, what agile means all whilst extolling the virtues of living and working on the stunning Cornish coastline and generally have a good time.

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Many of you will already know Ben Rosen and his team from Inspiring Interns and Inspiring Search. They've been regulars at Swedish Beers since the very first parties in London in 2001 and have supported us ever since then. You may remember their polaroids from last year's bash. And I wonder if you still have their sunglasses?! Or perhaps you've joined in one of their Ping Pong competitions at our London parties? I digress. 

The team is brilliant at graduate recruitment (they've placed over 5000 young people since 2009) and also do senior level recruitment in the mobile and digital sectors. Ben and his team are not like other recruiters (they're much less pushy and much more human) and I can guarantee you'll have great fun with them. I'm sure they'll also have a few surprises up their sleeves to help us all have a good time on the night.

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Next up is 51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the first time. So let's make sure we give them a very warm welcome. 

51 Degrees helps designers, creators and business leaders make amazing website experiences based on responsive design principles. Our software helps reduce both the cost and time involved in creating, testing and deployment of mobile websites, which means the tech never gets in the way of the user experience.

Trusted by millions of people, we have over 1.5 million active deployments in virtually every country around the world using our device detection software day in and day out including Unilever, eBay, Microsoft, IBM, Hyundai and T-Mobile use us. We are THE fastest and the most accurate device detection service there is. Our accuracy comes from our device combinations database – at over 150,000 (and growing) it’s the largest and it’s checked and updated every day, because we know that over 150 devices are launched worldwide every week. Our performance speeds are awesome too. We go direct, avoiding clouds for real time device detection. Capable of more than 5 million detections a second we're the fastest available.

So if you want to talk about responsive design principles, mobile website deployment, new handsets and device detection, these are the people to talk to.

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A very warm welcome to x-Mobility!  x-Mobility enables brands as 4G MVNOs or appVNOs...the latter being a new approach enabling brands and media owners to offer their subs a SIMless telco mobile experience, by launching their own VirtualSIM app offering multiple mobile numbers on their existing device.

Existing customers inc Freemium MVNO FreedomPop, appVNO Vyke.com along with a Utility company and Football club who wish to layer in telco mobile services to their extensive sub base, giving them both a new business line and direct touch with their subscribers.

Shanks and his team will be at Swedish Beers and they're particularly interested to talk to brands (inc MVNOs & OTTs), media owners and app entrepreneurs who are looking to launch Telco Mobile Services about how to enable you with alternative mobile services which in turn, helps you acquire, grow and own their own subscriber base. But not only that, they're a great team to hang out with and talk all things telco.

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ZZZ Corporate Accommodation will be joining us as a sponsor this year in Barcelona. They're specialists in corporate accommodation and help clients small and large find the right places to stay. ZZZ’s was born in 2002 by Swedish Beers regular, Helen Gavine, who has a passion for quality and an annoying attention to detail! We deliver good quality corporate accommodation in the right part of town in the key exhibition cities in Europe including Cannes, Barcelona and London. 

We strive on offering great service, and that can only be delivered by having the best team. The team are split between our main office in Richmond, London and overseas in Cannes and Barcelona. All the apartments are vetted personally and their service on the ground is top notch from a personal meet and greet service and welcome pack to organising events. Come and hang out with Helen, Tess and the team. 

And in the meantime, if you're still looking for somewhere to stay for this year's Mobile World Congress or an upcoming event in Barcelona, Cannes, Lisbon or Monaco, do get in touch.

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Algolia is the #1 Platform for Building Scalable Search on your mobile application. With more than 8,000 active implementations powering billions of search queries per month, Algolia is the leading Search as a Service today. The Algolia search engine is designed to deliver instand search results, even on mobile phones with little or no connectivity, which is why both our iOS and Android solutions include offline search. That means Algolia powers mobile search for some of the most popular consumer & enterprise mobile apps, products and websites. And the team will be at Swedish Beers too. So search the out for your beer tokens and lovely chat about how all this search magic they do can help your business.

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You can RSVP for the event here if you haven't done so already. It's free to attend for people working in and around the mobile industry.

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**Fancy joining us as a sponsor? Please get in touch with Helen to discuss.** 

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See you in Barcelona.
Skål
Helen
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Like us on Facebook http://facebook.com/swedishbeers
Follow us on Twitter http://twitter.com/swedishbeers
Check out the photos from our bash in Barcelona in 2016 on Flickr or Facebook.
This is a Heroes of the Mobile Fringe Festival Event http://mobileheroes.net/
http://swedishbeers.org/

Swedish Beers Goes North! Leeds First Edition

As a Northerner by birth, and with lots of Northern friends, it's about time we had a Swedish Beers bash up North and finally, it's happening! with thanks to our friends at aql and Inspiring Interns.

We're back with our favourite and long-standing Barcelona sponsors, aql and will enjoy the delights of their very own bar. If you haven't visited before, you're in for a treat. Doors will be open from 6.30pm and we'll close when we're done. It's a school night, so I'm guessing that will be about 10.30pm ish.

If you haven't been before, Swedish Beers is a business networking event for executives interested in mobile technology. Expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers and much more. There will be refreshments (soft drinks are available and in plentiful supply) courtesy of our lovely friends at aql. There will be people from all walks of mobile life there on the night - be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. Come alone or come with a friend but do come.

Date: Tuesday 3 November 2015

Time: 6.30pm until closing

Place: aql Salem Bar, 11 to 15 Hunslet Road, Leeds LS10 1JQ. For out of towners, it's about a 10 minute walk from Leeds station.

There's a pay and display car park nearby for those of you driving. The events is free to attend. Registration is required and all registration details will be shared with our event sponsors and partners.

Powered by Eventbrite

Spread the word and look forward to seeing you all soon.
Skål!

Helen
http://swedishbeers.org
@swedishbeers
http://facebook.com/swedishbeers

This is a Heroes of Mobile event.

About our sponsors
Lead sponsor and host: aql
If you've been to Swedish Beers in Barcelona before, you may well remember aql's founder, Adam, and his crew from as they've supported us for several years now and are well known in Leeds and the surrounding area. They really know their onions when it comes to voice, SMS and hosting - feel free to test them on their knowledge on the night! They've been in the mobile business for a very long time, have the most amazing data centre in a converted church in Leeds and are great fun to boot. Meet the gang to chew the mobile fat, enjoy a few beers and have a good time. Find out more about aql on the night or from their website.
 
Supporting sponsor: Inspiring Interns
If you've been to any of the London Swedish Beers parties, it's more than likely you've met onre or more of the Inspiring Interns team. They now have a new office in Manchester so they're also supporting Swedish Beers Goes North. Inspiring Interns is a graduate recruitment agency connecting talented graduates with top companies and start-up businesses across the UK with offices in London and Manchester. Come and hang out with Martin and his friendly team.

Welcoming Open Mobile Media as our lead sponsor

Lead festival sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens and I hope you give them a warm welcome on the night.

Skål!

Swedish Beers celebrates 11 years of parties for mobilists!

I know, I can’t believe it either. Eleven years ago in October 2001, Swedish Beers started to bring together people who had an interest in mobile technology in an informal, friendly way. Well, we must be doing something right as we’re still here and plan to celebrate our birthday in style with a little help from our friends.

The party is AKA The 'I'm not at Dublin Web Summit' Edition or the 'I'm not in SF for TwilioCon' or even 'The 11th Birthday Bash' Edition as October is a busy month when it comes to mobile events.The nights are drawing in, there's a chill in the air and the leaves are falling from the trees. But fear not, Swedish Beers is 11 years young and celebrating its birthday in the usual format in London - no presentations, no formalities, no sales pitches, no ties - just friendly people chatting about mobile over a beer or three. Doors will be open from 6.30pm onwards at our regular haunt, The Nordic Bar.

Our lead sponsor once again is Millennial Media. And if you haven't met them already, they're specialists in premium mobile advertising and have a mobile advertising and data platform. They’ve recently been doing some very successful work in rich media advertising too so can tell you what works and what doesn’t in this burgeoning area of mobile advertising. They're a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they'll have the most beer tokens ;) Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

They'll be ably supported by...

LoopMe was founded to solve the problem of making advertising less intrusive, more enjoyable, valuable and relevant for mobile consumers. At the right time and place, great advertising and offers can be great content. LoopMe puts consumers first, allowing them to be in control of their own advertising preferences and experiences. Rather than giving the game away here about how it actually works, I’ll leave mobile advertising veteran, Stephen Upstone and his LoopMe partners in crime to give you the low-down whether you’re an advertiser, publisher or developer. I’ve seen the app in action and it definitely has legs and is one of the few innovations I’ve seen in mobile advertising in some time. http://loopmemedia.com

Inspiring Interns - they're a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I'm biased, their founder, Ben, is a close friend of the Swedish Beers family. But they really do know their onions. Look out for Ben, Benedict, Sam, Charlie and Andrew for beer tokens. http://inspiringinterns.com/

Yuilop – their mission is simple: to make communication free, easy and for everybody – to – everybody – to any phone, anywhere in the world. Yuilop offers a free-to-all social communication app for all major mobile platforms integrating free calls (yuilip-to-yuilop) and free unlimited SMS text messaging with Facebook-Messenger. This is ad-supported without interfering with your outgoing messages. A free download on iOS and Android, reach any phone via voice, SMS or rich media in 110 countries and counting. Phil Gontier will be on hand to explain the ad-funded bit to you if you’re interested in understanding that better. Or he’ll be there just to chew the mobile fat with you and share the beer token love. http://yuilop.com

If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.

So to recap:

What - Swedish Beers Mobile Networking
When – Wednesday 17 October 2012 from 6.30pm
Where - Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.

RSVP - (optional but you might want to connect with people you know) over at Facebook and please bring a business card with you to get your first beer token. Sponsors will have the rest of the tokens so you’ll need to get chatting with them to get your hands on more. There are *plenty* to go around!

So spread the word, and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.

Skål
Helen, Jenny and the Swedish Beers crew

**********Keep in touch***********

Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.

Twitter: Follow us at http://www.twitter.com/swedishbeers

Facebook: Like us http://www.facebook.com/SwedishBeers or join the Swedish Beers FB group

Swedish Beers–The Jubilee Edition, London

Following a successful event in San Francisco, we're ready to hit London Town again and with it being a time of celebration what with the Jubilee and the Olympics ‘n all, we thought it was about time we had another shindig.

It's the usual format - no presentations, no formalities, no sales pitches, no ties - just friendly people chatting about mobile over a beer or three. We're at our usual haunt of the Nordic Bar on Newman Street in London and the doors will be open from 6.30pm onwards.

Of course, we couldn’t run the party without a little help from our friends…

Our lead sponsor this time around is Millennial Media. And if you haven't met them already, they're specialists in premium mobile advertising and have a mobile advertising and data platform. They're a super-friendly bunch and are very knowledgeable too. And as lead sponsor (again! We’re very grateful), they'll have the most beer tokens ;) Look out for Gavin, Stephen and the rest of the team. http://millennialmedia.com/

They'll be ably supported by...

TVGuide.co.uk - they do what it says on the tin and offer a UK TV guide on your computer or mobile device. And it’s the one I use most of all as it’s user-friendly and comprehensive. Lila, Mo and the team will be on hand to tell you more about what's new with them and to talk TV apps with you. http://tvguide.co.uk/

Inspiring Interns - they're a recruitment company specialising in helping companies recruit interns and helping set-up and manage intern programmes. They also have years of experience in the world of mobile and are possibly the loveliest recruitment people out there. Yes, I'm biased, their founder, Ben, is a close friend of mine! Look out for Ben, Benedict, Sam, Charlie for beer tokens. http://inspiringinterns.com/

Swiftkey - Want to type faster on your Android device? Swiftkey is the answer. They won a GSMA award in February and a Webby Award this week so they must be on to something. Joe, Rhod and the team will be on hand to show you how it all works and how many keystrokes you can save yourself. http://swiftkey.net/

If you’re interested in joining these lovely companies as a fellow sponsor, please get in touch with Helen by email.

So to recap:

What - Swedish Beers Mobile Networking
When - 30 May 2012 from 6.30pm
Where - Nordic Bar, Newman Street, London. Nearest tubes are Tottenham Court Road or Goodge Street.

RSVP - (optional) over at Facebook and please bring a business card with you to get your first beer token.

So spread the word, pray for a dry evening so we can use the outside area and come on down for a fun evening with friends old and new. You don’t have to be a mobile expert to join us. All welcome with a passing interest in mobile technology.

Skål
Helen, Jenny and the Swedish Beers crew

**********Keep in touch***********

Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.

Twitter: Follow us at http://www.twitter.com/swedishbeers

Facebook: Like us http://www.facebook.com/SwedishBeers or join the Swedish Beers FB group

Swedish Beers–the Heroes of the Mobile Fringe Festival edition

I can hardly believe it. It’s that time of year again and it’s all systems go for Mobile World Congress and the Heroes of the Mobile Fringe Festival. Thank goodness we have an extra couple of weeks before it all kicks off. anyway, as part of the annual road trip, your favourite networking party of the week is back to bring you more beer, more cheer and more chat. We’re in danger of this year being better than ever thanks to our very generous sponsors. I know for a fact there’ll be even more beer for starters. So let me introduce them to you…

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Our lead sponsor this time around is Millennial Media. They're big fans of Swedish Beers and sponsored our London come back party in the summer. And in return, we’re big fans of theirs too. The company is really going places and the team will be on hand to chew the fat about mobile advertising and will have a bountiful supply of free beer tokens. As lead sponsors, it really will be a bountiful supply! You couldn't be in better hands with Gavin, Stephen, Mack and the crew. They definitely know how to have a good time. http://millennialmedia.com/

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Next up is AQL. So good they had to sponsor us twice. And we're very glad they did. Adam Beaumont and his fine team will be there to talk all things mobile messaging and voice communications with you . There's not much he doesn't know or can't do with mobile messaging. Oh, and yeah, he'll have one or two beer tokens in hand too. http://aql.com/

Newcomers to Swedish Beers are Pearson. Yes, that's right, the parent company of FT.com, Penguin books and much more besides. They're exhibiting this year at Congress and are particularly interested to talk about mobile technology in emerging markets as well as innovations in ebooks and the like. The FT.com team will also be on hand to tell you about their adventures in HTML5 and their dealings with the behemoth that is Apple. http://pearson.com/. We're also very pleased that they're sponsoring the overall festival too.

Up next is Apadmi. Fans of Swedish Beers for many years and now it's their turn to join the party as a sponsor. Garry and the team build mobile apps and solutions and very experienced at it they are too. They're also great fun and have kick-started the mobile networking scene in Manchester by taking the lead in setting up Mobile Monday Manchester. http://apadmi.com/

Madmaker is launching very soon and is a do-it-yourself mobile ad maker - you see what they did there with the name? I've seen the system in action and it's really very neat. Oystein, Andy and the team from Boost are behind this new product and will be at Swedish Beers to give it a proper Nordic vibe as they hail from Norway. Oh, and they know a thing or two about mobile marketing as well so will be happy to chat away about that with you until the wee hours about what's hot and what's not in the sector. You'll also find them at 2F33 in the MWC exhibition too.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please.

The Swedish Beers crew will be on hand – Helen, Jenny, Gabriel, Shafiq, Cat, Sarah, Russell - and the friendliest bar staff in town at our regular haunt, Dos Trece, are all waiting to welcome you. The venue holds about 300 or so folks at any one time so there’s plenty space for everyone. There will be bars upstairs and downstairs so please make full use of both floors so that more people can enjoy the fun.

No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please. But if you would like to RSVP, you can over here on Facebook. You'll see some familiar faces there I'm sure.

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic. Dos Trece is where the action will be. We'll be open from 7pm until the wee hours so there'll be plenty time for you to drop in and say skål.

We don't have a cloakroom so we don't recommend you bring your laptops or briefcases with you - it's a liability in Barcelona I'm afraid – especially at this time of year and they’ll just get in the way of your enjoyment of the evening. Drop them at your hotel or apartment first. You won't need them anyway what with this new fangled thing called the mobile phone ;)

So just to recap:

What: Swedish Beers Mobile Networking
When: Wednesday 29th February 2012 - 7pm until we run out of steam
Where: DosTrece, Calle Carme 40, 08001 Barcelona
DosTrece is behind La Boqueria market and the nearest metro station is Liceu. Just walk up La Rambla, walk past La Boqueria and Teatro Grec, then take a left at Calle Carme (or Carrer del Carme) and DosTrece is at number 40 (Google map here). (They also have free Wi-Fi if you want to demo your latest phone app.)

**********Keep in touch***********
Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.
Twitter: Follow us at http://www.twitter.com/swedishbeers
Facebook: Like us http://www.facebook.com/SwedishBeers or join the group

Swedish Beers is a Heroes of the Mobile Fringe Festival event.

We’re back and we’re going back to our roots on Wednesday 27 July 2011

Yes, we are. Swedish Beers is back in London after a short break and we’re going back to our roots at The Nordic Bar where it all began almost 10 years ago.

It’s the same formula as before – mingle, make friends, talk of mobiles, marketing, life in general, drink beer, talk some more, rinse and repeat. There’s no PowerPoint, no formal speeches, and no agenda. Just come with a smile on your face and be prepared to hang out with everyone from mobilists to marketers, brands, agencies, creatives, media owners, journalists, pundits and more. We hope there’ll be a good mix and friendly faces for you to chew the fat with.

We will have free house beer, house wine and soft drinks for you courtesy of our lovely sponsors Millennial Media and Eagle Eye Solutions. You’ll have to look for them to get your free beer tokens. There are plenty to go around. If we run out of beer tokens, then we’ll revert to a pay bar.

What: Swedish Beers Mobile Networking Party – The London Comeback Edition

When: Wednesday 27 July 2011 from 6.15pm until 11pm

Where: You'll find us at the Nordic Bar on Newman Street which is the North side of Oxford Street, nearest tube Tottenham Court Road, Oxford Circus or Goodge Street. We’ll be in the back bar but fully expect to take over the front bar too.

There’s no need to RSVP, just turn up. If you’re really feeling the need to RSVP somewhere, then you can do that over here http://www.facebook.com/event.php?eid=133200136763763&ref=mf

Skål

Helen, Jenny & the Swedish Beers crew

About the sponsors

Millennial Media

Millennial Media is a a mobile advertising platform whose mission is to cut through the clutter and deliver real results on mobile for clients. And they’re doing pretty well at it with around 142 million global mobile customers in over 250 countries across more than 10,000 sites and applications. Oh, and that covers over 5,500 mobile devices. That’s some reach. Oh, and a bunch of happy clients and partners to boot. Gavin Stirrat, MD EMEA, and his team will be on hand on the night to talk about mobile advertising and to hand out beer tokens.

Eagle Eye Solutions

Eagle Eye Solutions is all about mobilising retail. They have a very neat mobile couponing and redemption solution that makes use of existing Credit Card Terminals and EPoS technology so you don’t have to change your systems. Working with the likes of High Street retailers like Oasis and Comet, maybe you could be next. Anyway, search out CEO, Steve Rothwell and CMO Russell Buckley for mobile chat and beer tokens.

**********Keep in touch***********

Email: Just add your email address to the Feedblitz box at the top left and you’ll get our blog posts (and therefore event notices) to your inbox.

Twitter: Follow us at http://www.twitter.com/swedishbeers

Facebook: Like us http://www.facebook.com/SwedishBeers (we’re phasing out the Swedish Beers FB group)

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Swedish Beers–Barcelona Edition 2011

I can hardly believe it. It’s that time of year again and it’s all systems go for Mobile World Congress. And as part of that, your favourite networking party of the week is back to bring you more beer and more chat. We’re in danger of this year being better than ever thanks to our generous sponsors. I know for a fact there’ll be even more beer for starters. So let me introduce our generous sponsors to you…

Mesaplexx – the spectrum optimisation specialists. You’ll meet the team, including Peter Young and CEO, Mark Bole, who is an old friend of Swedish Beers from his Shozu days, so we’re very pleased to welcome Mesaplexx as sponsors this year. They are doing some very cool things to help MNOs get more out of their network. This is a good thing in my book. You can’t have too many shoes, handbags or bandwidth! When they’re not at Swedish Beers, you’ll find them at Congress in meeting room 4.OEMR07 – ground floor, opposite the VIP area. Contact Peter Young if you’d like a meeting.

Next up is AQL. Headed up by Adam Beaumont, the team will be on fine form and ready to chat to you about all things voice and messaging. Cos, that’s what they do. AQL are specialists in integrating mobile messaging and voice communications into client business processes – in fact they’ve won awards for doing precisely this. So whether you’re a carrier or SME, if you’re interested in messaging, then these are the guys to speak to. Messaging makes the world go round, right?

mxData are our third sponsor. And they’re doing very interesting things with rich and dynamic local content on mobile. Whether it’s adverts with a local angle, localised search, or a travel app – if it has a location data element to it, then this team may just have the right answer for you. I’ve been using one of their travel apps, and it’s really rather impressive. They’re also exhibiting at congress up in App Planet at Stand 7E44 so do go and say hello. And of course you know they’re going to have a stack of beer tokens to give away too.

Adfonic is our fourth sponsor. Europe’s only global advertising marketplace, they enable advertisers to bid for display advertising space on mobile sites and applications to extend their reach and optimise results and publishers to maximise the earning potential of their mobile traffic. Monetising mobile traffic is always a good thing in my book. And this team work with some long-standing Swedish Beers friends too. So if you want to talk advertising and making money, I reckon it’s worth searching the Adfonic team out.

And last, but by no means least we have Amobee. Ben and Harry have been Swedish Beers regulars for many years from their RingRing Media days and before, so it’s great to welcome them as sponsors this year. There’s not much that these guys don’t know when it comes to mobile advertising. Whether it’s planning and buying you need or a platform to manage your advertising, they’ll have something for you. When they say that Amobee powers mobile advertising, they’re not being facetious!

I really can’t thank our sponsors enough for their support, both moral and financial, for Swedish Beers. We couldn’t do this without them so please do make sure you say hello to them at the party. They’ve been really wonderful. So now you’ve met the sponsors, here’s the lowdown for the party…

Our venue for the evening is Dostrece which is a two floor bar and restaurant – a ground floor and a chillout basement.

The venue holds about 300 or so folks at any one time so there’s plenty space for everyone. There will be bars upstairs and downstairs so please make full use of both floors so that more people can enjoy the fun.

Doors will be opening at 7pm on Wednesday 16th February and we'll be open until late so there's plenty of time to drop by and enjoy the fun, meet interesting people and soak up the Swedish Beers vibe. There is no need to RSVP, but since there's a bar courtesy of our lovely sponsors, we will be distributing beer tokens on the night so you’ll have to look for the Swedish Beers crew and the lovely folks from Adfonic, Mesaplexx, Amobee, AQL and mxData. If facebook is your thing, then you’ll find us on facebook with a group and an event posting. And we’re on twitter too so do follow us there. The more the merrier I say.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand – Cait, Anna, myself, Nik, Shafiq - and the friendliest bar staff in town at Dos Trece are all waiting to welcome you.

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.

We don't have a cloakroom so we don't recommend you bring your laptops with you - it's a liability in Barcelona I'm afraid – especially at this time of year. You won't need them anyway what with this new fangled thing called the mobile phone ;)

So just to recap:

What: Swedish Beers Mobile Networking
When: Wednesday 16th February 2011 - 7pm until we run out of steam
Where: Dostrece, Calle Carme 40, 08001 Barcelona

Dostrece is behind La Boqueria market and the nearest metro station is Liceu. Just walk up La Rambla, walk past La Boqueria and Teatro Grec, then take a left at Calle Carme (or Carrer del Carme) and Dostrece is at number 40 (Google map here). (They also have free wifi if you want to demo your latest phone app.)

See you on Wednesday 16th!

Skål

Helen and the SB crew