Swedish Beers–Barcelona Edition 2014 are Go!

Oh my goodness, doesn't time fly? Here we are again in February which means only one thing - it's time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

We do have some lovely sponsors lined up for you but there's room for one or two more if you fancy getting involved. Get in touch with Helen to discuss. There are a couple of start-up special deals available.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or three and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.

Online event registration for Swedish Beers - the Barcelona edition, 2014 powered by Eventbrite

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.

There is a small cloakroom area at the bar, but it's not secure so leave the laptops in your hotel room or apartment where they will be safe and won't get in anyone's way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -http://dostrece.net/ We'll be open from 7pm through until the early hours.

So let me introduce our sponsors....

Lead sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!

Sponsors and Supporters

AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.

Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.

RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.

They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

About D4SC Design for Social Change, or D4SC for short, is a Studio for hyper-local community operating systems for smart cities and citizens co-creating with brands, local business and councils to boost local economies. D4SC’s alpha product Changify is a mobile crowd powered platform for better neighbourhoods has been featured in Wired, Tedx City 2.0 and is currently in pilot phase in London. D4SC was also recently awarded the prestigious Post Office Community Enterprise fund to re-imagine and prototype the future of the local post-office. www.changify.org | http://twitter.com/D4SC

About SSN+ From the PCs to mobile networks, true technical revolutions don’t happen when the right technologies emerge, but rather when the right people meet. RCUK funded Digital Economy Sustainable Society Network+ is dedicated to establishing connections between the right people to help drive the use of ICT for a Sustainable Society. The SSN+ website can be found here: Sustainable Society Network+

Meet the lovely communications people, FieldHouse Associates. Focusing on mobile, technology, digital and VC companies, this is PR with a business edge. Let's take media relations, copy writing, speaking opportunities and the rest of public relations for granted. Let's focus on communications strategy – where a company is, where it needs to be and what can be done to get it there. What's seriously going to hit the bottom line? That's what's interesting and that's what will make an impact. That's why PR is important. It's all about top-level strategic advice. No hype, no crazy creative, no way out promises. FieldHouse sets out to achieve the best results by really understanding sectors and companies, by really getting under their skin. Neil and Nicole will be at Swedish Beers to welcome you and will share their beer tokens with you. 

Start-Up Supporters

Tapstream provides free mobile install tracking for hundreds of mobile ad networks, mobile web, and social, helping you find your most valuable users.

OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you'r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.

Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they've been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.

See you in Barcelona!
This is a Heroes of the Mobile Fringe Festival Event http://mobileheroes.net/
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Helen

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Heroes of the Mobile Fringe (working title)

Cross posted from http://technokitten.com.

Not content with just running Swedish Beers…. my new thing, or at least one of my new things is the very unofficial fringe festival happening in Barcelona at the same time as Mobile World Congress. You’ll find a landing page at http://mwcfringe.com where you can add your email address to be updated, there’s a group on facebook (likes are always much appreciated and if FB is your thing, then you’ll see the updates in your stream too) and you can follow proceedings on twitter and Lanyrd.

So what’s this all about then?

The unofficial fringe festival during Mobile World Congress is down to me. I've been attending the show for many years now and the events on the side (discussion sessions, parties, lunches, roundtables) that have proved at least as valuable and interesting to me as the main event. I've been running the Swedish Beers party and a ladies lunch at MWC for the last 7 years already, and I've also organised panel sessions, dinners, discussion groups and formal lunches. Back in London, I ran Mobile Monday London for the last 4 years or so, Swedish Beers for the last 10 years, and have run my own conferences and workshops in between the day job as a mobile media consultant.

The concept for the fringe festival is pretty simple... inspired by The Edinburgh Fringe Festival, the aim is to bring the grass roots mobile community together.

- The website (and hopefully mobile friendly version – funds and resources permitting), will help you find events and happenings that interest you and add them to your diary.

- If you're an event organiser, then you can apply to include your event as part of the festival (and unless it's really dull, we’d love to include it and the more grass roots it is, the better). That way, we share the marketing effort through co-branding and make the pie bigger for everyone to share. If you wish to charge for your event, or you have a sponsor for your event, that's ok with us too.

- If you've not run an event at MWC before, we will try to make it a bit easier for you...I'm currently in the process of blagging cheap/free space so that small companies and communities of interest can apply to hold an event in that space so we'll act as a bit of a matchmaker. We don't mind whether your event is for five people or for 500 or anything in between.

- There'll be an email newsletter and we'll have editor's picks - a bit like The Time Out Guide to Congress if you like. On top of that, I hope to have a roving fringe reporter sharing what's going on under the radar during the festival at Barcelona.

- And if you sign up to our service, there’ll be fringe benefits too, ranging from the big stuff – free tickets to access the exhibition to the smaller stuff – free mobile apps and services to make your week easier to who knows yet – it’s all still in negotiation.

There is no fee to include your event for the fringe festival in February 2012. The business model is sponsorship and advertising. There is also scope for media, community and association partnerships.
The festival will start the weekend before Congress (I'm just negotiating an event for the Sunday, but others may have something up their sleeve for the Saturday too) and we hope to finish a day or two afterwards. Like all good festivals, it is open to all – individuals, big companies, small companies and everything in between.

Get in touch

If you'd like to get involved or would like to discuss further (e.g. sponsorship opportunities, volunteering, media partnerships etc.), please get in touch.

*Please note that the festival is not connected to or endorsed by the GSMA*

The best Swedish Beers event yet

Yes, thats right folks. Just when you thought it couldn't get any better, we had our best event in Barcelona during Mobile World Congress.

We had 100s of mobile executives through our doors throughout the evening right through until closing time in the wee hours of the morning. There were free beers galore (we drank the bar dry of draught Stella!) and definitely lots of chatting and mingling going on.

There were too many people there to mention but one of the things I really enjoy about the event in Barcelona is that we attract visitors from all over the world and it really adds to the atmosphere on the evening. I know we had folks there from Australia, New Zealand, USA, Canada, Spain, France, Italy, Germany, Finland, Sweden, Israel and dear old Blighty of course.

Some of the folks we met there included IPC, Manchester United FC, Yahoo, Google, Peperoni, Mobvision, Perform Group, Fred's, ARN Consulting, Respond Mobile, Acxiom, Medio Systems, Airwide Solutions, Flixwagon, Spinvox, Mobile Monday, Vodafone, Reactor, Aditon, MX Telecom, Ribot, Future Platforms, Mippin, Vertu, Jajah, Betavine, Ionsquare, We Love Mobile, MSN, Sponge, Rok, Truphone, Reuters, m-spatial, Device Management Forum, Moblica, Radius-Ed, Wizzfone, Greenwich Consulting, CScout, RRD.tv, Sofia Digital, Carmunity, Leiki, M:Metrics and a load more besides. If you were there, then add a comment below and tell me!

And if you think it's just me who thought it was a good night, then some folks have said lovely things about us too...

"Cheers for a superb Swedish Beers night in Barcelona! Really good
turnout and good fun of course!"

"Swedish Beers has been the best networking event I’ve been to, and I
don’t just mean Barcelona."

"It was a great event, lots of interesting people having a great time. I even met someone from Sweden - how cool is that!"

"Thanks for a great do in Barcelona, I know everyone said it but it was
the best one! Here’s to the next!!"

And we couldn't have done it without our very generous sponsors - PINoptic, Trutap, MyMart and Admob so a special thank you to them for their generosity with beer tokens. And a huge thank you as well to Belchica and the bar staff there who made it such a fun evening for us.


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The Swedish Beers crew are back in Barcelona in February

Yes, it’s that time of year again when the world’s mobilists land in Barcelona to obsess about all things mobile for a few days for the GSMA's Mobile World Congress (the conference formerly known as 3GSM). So of course, the Swedish Beers Posse will be in town too and we're running our Swedish Beers Mobile Networking event too and would love you to join us.

So if you're friendly, enjoy mingling and have a passing interest in mobile, then mingle with the nice Swedish Beers folks. Don't worry, you don't have to talk about mobile technology, handsets or whatever and you don't even have to drink beer if you don't want to but we would like you to be friendly and enjoy mingling with us.

We have some lovely sponsors lined up and the first few beers will be on them - more details as they're confirmed.

Where: Belchica, Villarroel 60, 08011 Barcelona. Entrance on Gran Via de Deputacion. Metro L1 Urguell (so very near Congress and the same place we went to last year).

When: Tuesday 12th February 2008

Time: 7pm onwards

What: Swedish Beers Mobile Networking drinks

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Helen, Steve, Anton, Seth and the crew who are too numerous to mention!