On to the sponsors for without them, there would be no free drinks! We have a few newcomers to the party and lots of regular sponsors. So let's meet them.
Yes! LouisvilleYes! Louisville. Head honcho, podcaster and tech enthusiast, Jason Mudd, will be on hand to chat with you about what's hot and what's not at this year's MWC. He wants the low down from you all to share with his audience back home in the USA. He'll also have a whole bunch of beer tokens. It's his first time at both Swedish Beers and at MWC, so let's sure we give him a warm welcome.
Samsung InternetSamsung Internet. The team are regulars at the party but it's the first time they're sponsoring. Go chat to them all things mobile web. Oh, and don't forget to check out their website.
Samsung Internet for Android is the web browser that is pre-installed on Samsung Galaxy phones and tablets. It is based on the open-source Chromium project, to which Samsung is a major contributor. They have a great online Developer Hub where you will find demos, articles and documentation to help you make the most of the latest web features in Samsung Internet and other browsers too.
I'm also thrilled to bits to be welcoming back some familiar names and faces as sponsors. We must be doing something right for people to come back as a sponsor.
Welcome back Equal Experts!
The company has a long-standing relationship with the mobile industry, having worked with O2 Telefónica on its mobile app platforms since 2012. Together, they delivered the Priority and MyO2 native apps along with the platform that powers them – supporting millions of happy O2 customers along the way.
Equal Experts' efforts in mobile go beyond software to include proprietary hardware. Their BluetoothTap technology unifies the 'tap & go’ experience across all major smartphones. IBM iX has adopted BluetoothTap in its vision of the future of retail, successfully using it within a prototype for a secure, mobile-first retail shopping experience to dramatically improve checkout times.
Paul Stringer, and some of his senior mobile team, will be joining us at Swedish Beers. It's their second time as a sponsor so please be sure to give them a very warm welcome. And you can check out what they're doing at MWC on their dedicated website or hang out with them and the SAP peeps in Hall 3, 3N31.
Welcome back 51 Degrees!51 Degrees. James Rosewell and his team will be in Barcelona and joining us as a sponsor for the second time. So let's make sure we welcome them back with open arms.
51Degrees provides The Fastest and Most Accurate Device Detection solution. That may sound like a boast, but James tells me it's true. Who am I to disagree?!
Did you know that over 150 device models are launched worldwide every week?? Well 51Degrees does, because they add them into their database every single week.
Trusted by millions of people, they have over 1.5 million active deployments in virtually every country around the world using the 51Degrees device detection software day in and day out.
This software helps companies in Adtech, Publishing, Digital Experience platforms, Ecommerce, Telco, leveraging our huge database of over 1.2 million (and growing) device combinations. This means the tech and screen size never gets in the way of the user experience regardless of device type. Using device detection makes you more money through more accurate targeting and optimized content.
So if you think you know everything there is to know about mobile device detection or optimisation, why don't you challenge James and his team and test their knowledge over a beer in Barcelona?! You can also check them out in the exhibition on stand 7UP.72.
Not only do we have sponsors, but we have supporters too. They also chip in to the beer fund so they have beer tokens too. Let's meet them.
Kairos FutureKairos Future. They are an international consulting and research outfit that helps companies and business leaders understand and shape their futures. Helene from the Global Innovations team will be at the party and would love to chat about innovations you've seen this week or you'd like to see happen in the future.
Redmill Marketing Associates
zzz in previous years. If you need accommodation in Barcelona, Cannes, London and beyond, they will have the right place for you. And not only that, they can do your event organising too. You'll find them at lots of big industry events - not just at MWC. Next time you're on the lookout for something a little bit special, check 'em out.