The pictures are out!

I know it’s been a month since we all put the mobile world to rights at the Swedish Beers party in London, but I’ve only just had time to upload the photos for you.

A few thank yous are in order – Firstly to the fabulous sponsors – Open Mobile Media, Inspiring Interns (thank you for bringing the ping pong table and organising Beer Pong. What a hoot!), Futurice and US Tax & Financial Services. Thank you to the venue – The Victoria Park Plaza Hotel – you did a great job for us. And to the volunteers who helped me run the event, especially Shafiq for the photos. Speaking of which…

Created with Admarket's flickrSLiDR.

They’re also up on Facebook too if that’s your thing.

I don’t yet have a date for the next Swedish Beers. Get in touch if you’d like to sponsor one.

Meanwhile, you might be interested in one of Cooladata’s upcoming events in London, Amsterdam and New York talking about behavioural analytics. There’s a webinar too for those of you who can’t meet in person. OK, so it’s not a beer and chat type event, but for those of you interested in monetising mobile (that’s most of you, isn’t it?), it may well be of interest. More info here.

Who will you meet on Monday night?

It’s just a few days until the next London edition of Swedish Beers and I expect you be wondering who is paying for all the beer. I’m pleased to announce our sponsor line-up. They are ready and waiting for you to join the merry throng, have a chat about all things mobile, or the weather, whatever suits and to enjoy a beverage or two. We’ll have wine, beer and soft drinks available.

Our lead sponsor, once again, is Open Mobile Media. They’re hosting us at this year’s Open Mobile Summit London. You’ll meet Precksha, Manni, Ruthana, Ina and the team. They’re all lovely and they’ve all been working incredibly hard to put the conference together. I’m pleased to be chairing one of the sessions too. They’ll have the biggest batch of beer tokens and I know they’ll want to meet as many of you as possible to find out your thoughts on all things mobile and where it’s heading.

If you haven’t got your ticket already, I have an *exclusive* discount code for Swedish Beers and Heroes of Mobile readers and attendees. You’ll get £500 discount on a gold or silver pass. Use code 2515Swedish on the registration form.

Next up, we have Futurice. They kindly supported Swedish Beers in Berlin this time last year. Futurice is a software design and development consultancy based in Finland, Germany and the UK. They believe in an open culture that fosters happy, motivated people. And they’re a very friendly bunch. They even have their own Futurice beer!

Sampo and his team will be on hand to talk mobile with you. They have tons of experience and some very cool projects they’ve worked on so I know you’ll enjoy chatting to them.

Joining the sponsorship roster are newcomers to Swedish Beers, US Tax & Financial Services. Join Nora, Sitara, and Fran from US Tax & Financial Services. They provide advice, guidance, planning and compliance services for individuals, partnerships, corporations, trusts and estates for anyone subjected to the US tax system, wherever they may be in the world. If you're already doing business in the US or are planning to set up an office there, these guys can help you navigate the complexities of the tax system there and also the complexities of additional compliance and regulations. Avoid those penalties and talk to these guys. You'll also find they have more than a passing interest in mobile and technology and are very pleased to be supporting this edition of Swedish Beers.

And last but by no means least, we have inspiringinterns (internships and graduate recruitment) and inspiringsearch (digital recruitment and headhunting). If you’re a regular at Swedish Beers, you’re bound to have met one or more of the team already. Charlie and Benedict were on the door for our Barcelona party, CEO, Ben, has been attending Swedish Beers since they started back in 2001 and they’ve sponsored many times over the years. The team have been recruiting for the mobile industry for many years and are very knowledgeable and approachable.

If you haven’t signed up already, you can still do that over on Eventbrite or add yourself on Facebook. Doors will open at 6.30pm and we’ll be there for as long as people want to hang out.

Skål

Helen

In case you haven't seen the photos from Barcelona already....

I've collated them into a handy slideshow format for you which you can see below.

If Facebook is more your thing when it comes to photos, then you can also see them on there where you can tag yourself and your friends.

Don't forget to enter the competition to win tickets for Open Mobile Summit in London. I've extended the closing date to 23:59 on Tuesday 6 May 2014 for you. The form to complete is here and it is free to enter.

And finally, Swedish Beers is back in London on Monday 19th May (RSVP here). I'm on the lookout for a couple more sponsors to join the Open Mobile Summit crew, so if that sounds like you, please get in touch. You'll make lots of people happy by providing them with more drinks and opportunity to chat!

Skål!

Registration now open for Swedish Beers London!

Hurrah! Your favourite mobile networking party is back in London to bring you more beer and more chat! You’ll find the party at the Victoria Park Plaza Hotel from 6.30pm onwards on Monday 19th May.

The first sponsor is confirmed - that's our friends at Open Mobile Summit. You may have met them at the Barcelona party in February as they had a lot of beer tokens! They enjoyed meeting you so much that they're sponsoring the party again and that means we have a new, bigger location. We're going to be at the Victoria Park Plaza Hotel and the delegates at the Open Mobile Summit will be joining us too so there'll be a good mix of familiar faces and new friends. Don't worry, the party is still free to attend, it just means we have more room, and with a bit of luck, more beer too.

You can sponsor too!

I'm looking for more sponsors so talk to your FD, your CEO or whoever holds the budget and see if you can't join in the fun too on 19th May. Just like Barcelona, I'm offering some Start-Up specials as well and if you really fancy splashing the cash, there are combined Open Mobile Summit & Swedish Beers sponsorship packages. Get in touch with me to find out more.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you and the lovely people at Open Mobile Summit and the Victoria Park Plaza have promised to look after us well.
No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please.

I've checked the Wi-Fi and it works and even though we're one floor down, the mobile signal seems to be good too so you'll be able to demo your latest mobile thing whilst enjoying your beer and a chat. We'll have the usual beer tokens and if they run out, we'll revert to a pay bar. There is a smoking area to the left of the main entrance of the hotel and is well signposted.

So let me introduce our first sponsors....

Open Mobile Media

I’m  delighted to welcome Open Mobile Media again to sponsor the London edition of Swedish Beers. As part of their sponsorship, they're giving away 10 Gold Passes to their upcoming Open Mobile Summit. It's free to enter the competition and the closing date is 23:59 on Thursday 1 May 2014. More information over on the Swedish Beers blog and click here to fill in the entry form.

You don’t have to register, but if you do, you’ll get a handy email reminder of the time, date and location. And it will also give me an idea of how many are coming and keep our sponsors happy.

Online Ticketing for Swedish Beers - the London edition, May 2014 powered by Eventbrite

Looking forward to catching up with you all

Skål

Helen

Like Swedish Beers on Facebook http://facebook.com/swedishbeers or follow on Twitter http://twitter.com/swedishbeers

Please note, your registration details will be shared with all sponsors.

Win a Gold Pass (worth £1895) to Open Mobile Summit London!

Yes, that’s right. Heroes of Mobile, Swedish Beers and Open Mobile Summit have teamed up to offer you the chance to win one of ten Gold passes to this year’s Open Mobile Summit London which is happening on 19-20 May 2014 at the Victoria Park Plaza Hotel in London.

The Open Mobile Summit London puts the consumer experience of mobile first. This event brings the entire mobile ecosystem together to discuss how to fuse content, context and user behaviour to create ultimate user experiences and maximise engagement.

Take a look at the topics and speakers who will bring their vision and leadership to this year's Summit. Some of the biggest consumer brands and their partners will share how they are integrating a consumer friendly mobile experience as 'mobile first' dominates strategies across the globe! There will be a mix of keynotes and panel discussions, plenty of time for networking and an exhibition as well, there will be plenty for you to get stuck into. There are also four tracks running simultaneously covering Mobile Advertising & Commerce, The Mobile Mindshift, Wireless Tech & Lifestyle Services, and It’s a World of Apps and Games.

The Gold Pass includes:

* 2 day conference pass
* Access to presentation slides (excluding panel discussions)
* Access to the Online Networking Centre pre and post conference
* Full audio recordings of all 40+ conference sessions (including panel discussions)
* Official Open Mobile Summit 2014 Briefing (incl. concise event overview, summary and analysis of key themes and trends, plus results of live industry survey)

NORMAL PASS PRICES:
Gold Pass:          £1895 + VAT 
Silver Pass:         £1895 + VAT
One-day Pass:    £795 + VAT

More information about the event here: http://www.openmobilemedia.com/london/ 

The competition runs from 15:30 BST on Tuesday 22 April 2014 to 23:59 BST on Thursday 1 May 2014. The competition is open to entrants over the 18 who are able to attend the conference in London. All competition winners will have to arrange their own transport and accommodation if needed. The prize is for 1 (one) of 10 (ten) Gold passes and will be chosen at random from all the entries. Winners will be notified by email or telephone.

To enter, please fill in this simple form.

Good luck!

Save the date! Monday 19 May for Swedish Beers London

I'm delighted to announce that Swedish Beers will be back in London on Monday 19th May 2014. Please put the date in your diary now! The first sponsor is Open Mobile Media.

The OMM team had such a great time in Barcelona because you made them feel so welcome and they met so many interesting people that they are getting involved once more, this time in London. The party will run alongside this year's Open Mobile Media London conference. Stay tuned for more info on our partnership and a ticket deal coming your way in the next few days.

I'll be updating you all shortly with the details and if you're interested in getting involved as a sponsor or start-up supporter, please get in touch. There are combined packages available if you'd like to get involved with Open Mobile Media as well. Skål!  

Welcoming Open Mobile Media as our lead sponsor

Lead festival sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens and I hope you give them a warm welcome on the night.

Skål!

Announcing aql and Adjust

It really warms the cockles of my heart to welcome back sponsors year after year. And that’s exactly what I’m doing here now. When you get to Swedish Beers next week, you’ll need to keep your eyes open for the sponsors as they’re the ones with the free beer tokens. Go find them, and you’ll have free drinks!

In case you haven’t met them before, may I introduce (drum roll please) aql and Adjust.

aql is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. Who is aql ? Well they’re award-winning messaging specialists: They integrate mobile messaging and voice communications into your existing business processes. It just works. They have a rather fabulous data centre too in Leeds in a converted Methodist Church. That means you can also colocate securely in their datacentre (it is like Fort Knox in there!). They serve over a quarter of the FTSE100 and are as happy to work with SMEs as they are large corporates and public sector. They really are one of the friendliest bunch of people you could hope to meet and they really do know their mobile stuff – and not just the stuff they do. They really understand your business too.

 

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin last summer (the beer garden was lovely!). Well, they’ve rebranded as Adjust. They’ll tell you much more about it at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go.

Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behaviour to reveal any campaigns most promising marketing sources.

Watch out for further sponsor and supporter announcements…

And if you haven’t registered already, or would like more information, then you can do that here.

Swedish Beers–Barcelona Edition 2014 are Go!

Oh my goodness, doesn't time fly? Here we are again in February which means only one thing - it's time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

We do have some lovely sponsors lined up for you but there's room for one or two more if you fancy getting involved. Get in touch with Helen to discuss. There are a couple of start-up special deals available.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or three and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please. If you do register, it does mean that you can add the event to your calendar and search for it in your email and easily share with friends. Fill in the form below or go direct to the eventbrite page.

Online event registration for Swedish Beers - the Barcelona edition, 2014 powered by Eventbrite

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.

There is a small cloakroom area at the bar, but it's not secure so leave the laptops in your hotel room or apartment where they will be safe and won't get in anyone's way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -http://dostrece.net/ We'll be open from 7pm through until the early hours.

So let me introduce our sponsors....

Lead sponsor: Open Mobile Media

I’m delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand.

They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at Swedish Beers. It’s well worth looking them up there as they’re the ones with the most beer tokens!

Sponsors and Supporters

AQL is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.

You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? Adjust.io is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.

Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.

RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.

They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

About D4SC Design for Social Change, or D4SC for short, is a Studio for hyper-local community operating systems for smart cities and citizens co-creating with brands, local business and councils to boost local economies. D4SC’s alpha product Changify is a mobile crowd powered platform for better neighbourhoods has been featured in Wired, Tedx City 2.0 and is currently in pilot phase in London. D4SC was also recently awarded the prestigious Post Office Community Enterprise fund to re-imagine and prototype the future of the local post-office. www.changify.org | http://twitter.com/D4SC

About SSN+ From the PCs to mobile networks, true technical revolutions don’t happen when the right technologies emerge, but rather when the right people meet. RCUK funded Digital Economy Sustainable Society Network+ is dedicated to establishing connections between the right people to help drive the use of ICT for a Sustainable Society. The SSN+ website can be found here: Sustainable Society Network+

Meet the lovely communications people, FieldHouse Associates. Focusing on mobile, technology, digital and VC companies, this is PR with a business edge. Let's take media relations, copy writing, speaking opportunities and the rest of public relations for granted. Let's focus on communications strategy – where a company is, where it needs to be and what can be done to get it there. What's seriously going to hit the bottom line? That's what's interesting and that's what will make an impact. That's why PR is important. It's all about top-level strategic advice. No hype, no crazy creative, no way out promises. FieldHouse sets out to achieve the best results by really understanding sectors and companies, by really getting under their skin. Neil and Nicole will be at Swedish Beers to welcome you and will share their beer tokens with you. 

Start-Up Supporters

Tapstream provides free mobile install tracking for hundreds of mobile ad networks, mobile web, and social, helping you find your most valuable users.

OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you'r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.

Carter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they've been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.

See you in Barcelona!
This is a Heroes of the Mobile Fringe Festival Event http://mobileheroes.net/
Skål
Helen

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