Ping Pong Robot, prizes, fundraising and more at Swedish Beers tomorrow night!

Not long to go now until the next Swedish Beers bash in London. We'll be back at the Nordic Bar, our favourite London haunt, and as well as the usual chat, drinks and mingling, we will also have a Ping Pong Robot competition to raise funds for Bloodwise.

We're busy sorting out the prizes for that, but I can confirm that two of them are these latest release books.

The first is a copy of The Startup Way by Eric Ries of Lean Startup fame. I heard him speak at an event last week and wrote a few thoughts about that over on my personal blog. I managed to come away with an extra copy of the book which will be one of the prizes tomorrow night.

The other book that's up for grabs tomorrow is Rough Diamond: Turning Disruption into Advantage in Business and Life by Nicole Yershon.

We will also have some collection buckets, so please bring your small change - every coin counts.

If you prefer, you can donate on the justgiving page here  https://www.justgiving.com/fundraising/4carlo

Or you can text in with your donation (UK only). Text BEAT01 £x to 70070 to donate to Bloodwise. The amount can be edited so that you choose how much you wish to donate, so if you're donating £5, then text BEAT01 £5 to 70070 or if you'd like to donate £2, then text BEAT01 £2 to 70070 - you get the idea!

The guest list for tomorrow night is shaping up nicely. If you haven't already registered, please do that here. Entry is free and we'll have free drinks courtesy of Kindred Capital and Inspiring Interns for as long as the bar tab lasts. Everyone working in, around or interested in the mobile industry from a professional or academic point of view are most welcome. Do spread the word with your friends and colleagues.

Until tomorrow night then!

Swedish Beers (Not Tears) in Memory of Carlo Longino

It's been a long time coming in London, but Swedish Beers is back. We're back at our favourite London Joint, The Nordic Bar, where Swedish Beers began some 16 years ago. Doors will open at 18.30 and we'll keep going until the bar closes.

If you haven't been before, expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers. There will also be a ping pong contest with a robot, no less, and, of course, refreshments (soft drinks, wine and beer) courtesy of our lovely sponsors.

There will be people from all walks of mobile life there on the night - be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more. 

This edition of Swedish Beers is a little bit special as the mobile industry recently lost one of its original evangelists and a dear friend of mine and many of you, Carlo Longino to lymphoma.

Despite Carlo living in the US, he was a great fan of Swedish Beers and came to the London and Barcelona editions many times over the years. In fact, he was at the very first Swedish Beers in Barcelona - it's where we met in person for the first time having got to know each other via our blogs (he wrote The Feature for Nokia and Mobhappy with Russell Buckley) and email.

Sadly, Carlo died in October at the age of 39. In his last few weeks, he was kept alive by blood platelets that had been donated. He was passionate about encouraging people to donate blood and especially blood platelets. To that end, we will also be raising money for Bloodwise and more important than the money, encouraging you all to go and give blood and blood platelets. 

I have set up a JustGiving page in his honour here. Please donate if you can - every little helps. And feel free to share a memory too!

For those of us who knew him, let's also take the opportunity to remember Carlo, whether that's the work he did in the mobile industry whilst at WIP to help start-ups globally, or it's his love of beer, cats, bbq, and British Indie music of the 80s and 90s or its his wry humour and generous spirt and the good times spent with him. And if you didn't know him, come along anyway to chew the mobile fat and continue the Swedish Beers legacy in his name.

Drinks are courtesy of Inspiring Interns and Kindred Capital. More sponsors tbc. If you'd like to be one of them, please get in touch. There is food available to buy on the night if you haven't had time to grab a bite to eat before you come. 

Date: Tuesday 21 November 2017
Time: 6.30pm until closing

Place: The Nordic Bar, Newman Street, London W1 (nearest tube Tottenham Court Road, Oxford Circus or Goodge Street)

Please RSVP below or by going to the eventbrite site here. 

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Please do spread the word among your mobile colleagues and friends. I look forward to seeing you all soon.

Skål!

Helen

http://swedishbeers.org / @swedishbeers / http://facebook.com/swedishbeers
This is a Heroes of Mobile event.